From the Desk of RLD

Getting Back on the Road

By Kim Schmidt posted on March 22, 2021

In typical years, the first quarter is a busy time for our staff, with a lot of time spent out of the office at industry events, meetings and visits with dealers. It’s hard to believe that with the exception of a few regional visits to dealers it’s been a year since we’ve done any extensive travel.

To the Point: Building Your Bench

By Kim Schmidt posted on February 2, 2021 | Posted in Data & Forecasts

If one of your department managers was promoted — or even left the dealership — do you know who would replace them? Do you have employees who you’ve mentored and trained who are prepared to move into management roles?

Guest Blog

Briggs & Stratton Board of Directors Focused on Executives and Themselves Rather than Innovation

By Kathleen Gallagher posted on October 1, 2020 | Posted in Manufacturer News

Was the Briggs board a mutual protection society for its top executives and, frankly, its members? Or did the board, through no fault of its own, encounter impossible obstacles and have no choice but bankruptcy?

Guest Blog

It's Just the End of the Beginning

By Dave Kanicki posted on September 30, 2020

As Dave Kanicki prepares for retirement, he recounts the changes he's seen Farm Equipment magazine and Ag Equipment Intelligence go through.

Small Ag Equipment Sales are Something to Cheer About

By Dave Kanicki posted on July 24, 2020

It’s difficult finding anything positive coming out of the COVID-19 pandemic, but it appears the stay-at-home/work-from-home directives are pumping up the sales of small farm machinery.

Claiming the Title of 'Zero-Turn HQ'

By Lynn Marcinkowski Woolf posted on March 10, 2020 | Posted in Dealership Marketing

Tractor Supply continues to take over your branding. They recently sent out news announcing the company as the “Zero Turn HQ” now that Toro mowers are available, which join their lineup of Cub Cadet and Bad Boy Mowers.

4 Reasons to Be Thankful You’re a Rural Equipment Dealer

By Lynn Marcinkowski Woolf posted on November 25, 2019 | Posted in Rural Lifestyle Market

During this week of Thanksgiving, I wanted to share reasons to be thankful to be in the rural equipment industry. My hope is that these thoughts might give you a boost going into the final weeks of 2019 so you can celebrate a stellar year.

True or False: A Good Dealership Can Sell Anything

By Lynn Marcinkowski Woolf posted on November 5, 2019 | Posted in Best Practices, Dealership Marketing

A visit to Wright Brothers Implement Sales and a discussion with second generation owner Myra Powell got me thinking about this line, “A good salesperson can sell anything.” Can that line of thought be extended to “A good dealership can sell anything?”

It’s Worth Your Time

By Lynn Marcinkowski Woolf posted on August 29, 2019 | Posted in Best Practices, Dealership Marketing

It's one more thing to add your day, but I promise it will be worth it! Our next Dealer Success Academy — an online, on-demand event — is set for Sept. 11-12, with the sessions starting at 9 a.m. Central on Sept. 11 and running through 9 p.m. Central on Sept. 12.

From the Field

Sell Me a Mower: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off.

From the Desk of RLD
RSS

Getting Back on the Road

To the Point: Building Your Bench

Briggs & Stratton Board of Directors Focused on Executives and Themselves Rather than Innovation

It's Just the End of the Beginning

Small Ag Equipment Sales are Something to Cheer About

Claiming the Title of 'Zero-Turn HQ'

4 Reasons to Be Thankful You’re a Rural Equipment Dealer

True or False: A Good Dealership Can Sell Anything

It’s Worth Your Time

Sell Me a Mower: Where Do We Go from Here?

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