Most don’t know their own numbers, I find. Our business is largely supported by advertising and sponsorships, but I’m shocked that some companies have no idea what each new (and eager) dealer means to their enterprise.
Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.
Right now, a lot of dealers and manufacturers are staring each other down across the table, both waiting for the other side to blink. How do you navigate and improve this dynamic?
Hope is not a strategy. But knowing your numbers is. These five numbers will tell you exactly what kind of year you really had and what kind of year you are about to have.
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