From the Desk of RLD

4 Reasons to Be Thankful You’re a Rural Equipment Dealer

By Lynn Marcinkowski Woolf posted on November 25, 2019 | Posted in Rural Lifestyle Market

During this week of Thanksgiving, I wanted to share reasons to be thankful to be in the rural equipment industry. My hope is that these thoughts might give you a boost going into the final weeks of 2019 so you can celebrate a stellar year.

True or False: A Good Dealership Can Sell Anything

By Lynn Marcinkowski Woolf posted on November 5, 2019 | Posted in Best Practices, Dealership Marketing

A visit to Wright Brothers Implement Sales and a discussion with second generation owner Myra Powell got me thinking about this line, “A good salesperson can sell anything.” Can that line of thought be extended to “A good dealership can sell anything?”

It’s Worth Your Time

By Lynn Marcinkowski Woolf posted on August 29, 2019 | Posted in Best Practices, Dealership Marketing

It's one more thing to add your day, but I promise it will be worth it! Our next Dealer Success Academy — an online, on-demand event — is set for Sept. 11-12, with the sessions starting at 9 a.m. Central on Sept. 11 and running through 9 p.m. Central on Sept. 12.

From the Field

Sell Me a Mower: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off.

Guest Blog

The Problem With Your Financial Statements? They’re Full of Opinions

By Shawn Skaggs posted on July 11, 2019 | Posted in Best Practices

Something that many people don’t realize and most people never think about is the fact that your financial statements are mostly just opinions. It’s true of both your balance sheet and your income statement. If you're shaking you head right now saying “no way,” then let’s talk it through.

No One Wants to Sell Me a Mower

By Lynn Marcinkowski Woolf posted on June 4, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

My zero-turn mower is dead — or at least I want it to be dead, but I get the feeling that no one wants to sell me a mower.

Shooting at Excel Industries: Looking Back & Moving Forward

By Lynn Marcinkowski Woolf posted on April 22, 2019 | Posted in Best Practices, Safety Resources

Paul Mullet, one of the owners and retired CEO and president of Excel Industries Inc., shares with Rural Lifestyle Dealer how they coped with the aftermath of the mass shooting at its Hesston, Kan., headquarters in February 2016.

Pledging to Provide Safety Resources

By Lynn Marcinkowski Woolf posted on April 16, 2019 | Posted in Dealer News, Best Practices

Here's how we will support your efforts to ensure your team works safely and efficiently, every day.

You Need the Dealer Success Academy

By Lynn Marcinkowski Woolf posted on January 15, 2019 | Posted in Best Practices, Dealership Marketing

Now’s the time to sharpen your management skills and Rural Lifestyle Dealer’s inaugural Dealer Success Academy is the place to do it. This virtual on-demand conference is set for March 7-8, 2019.

From the Desk of Lynn Woolf

Announcing Our First Dealer Success Academy

<em>Rural Lifestyle Dealer’s</em> first Dealer Success Academy — a virtual event — is set for March 7-8, 2019.

By Lynn Marcinkowski Woolf posted on December 19, 2018 | Posted in Best Practices, Dealership Marketing

The Rural Lifestyle Dealer team is pleased to announce our first Dealer Success Academy — a virtual, on-demand conference set for March 7-8, 2019. Here’s what’s different about the conference and why we think you’ll be excited to register today.

From the Desk of RLD
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4 Reasons to Be Thankful You’re a Rural Equipment Dealer

True or False: A Good Dealership Can Sell Anything

It’s Worth Your Time

Sell Me a Mower: Where Do We Go from Here?

The Problem With Your Financial Statements? They’re Full of Opinions

No One Wants to Sell Me a Mower

Shooting at Excel Industries: Looking Back & Moving Forward

Pledging to Provide Safety Resources

You Need the Dealer Success Academy

Announcing Our First Dealer Success Academy

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