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Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

[Podcast] Hear How Parish Tractor Sells through Facebook

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.

October 16, 2018 | Posted in Best Practices

Fix My Problem

How Does Facebook’s Recent Changes Affect My Dealership Promotions?

By Lisa Bocklage posted on February 8, 2018 | Posted in Best Practices

A dealer asks how to address Facebook’s recent changes regarding the types of posts, videos and photos that appear in news feeds.

Best Practices with Bob Clements: Management

Hiring the Right People Part 2: Where to Find Employees

By Bob Clements posted on October 17, 2017 | Posted in Best Practices

When it comes to hiring the right people, ask the right questions to bring in the best possible candidates.

[Podcast] Facebook Advertising ‘How Tos’

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Amy Kaczynski, director of integrated media at Osborn Barr, who shares the key elements of a successful Facebook advertising program as well as how you can get started today.

October 16, 2017 | Posted in Best Practices

Top Biz Trends Dealers can Leverage

By Lynn Marcinkowski Woolf posted on March 6, 2017 | Posted in Best Practices

Making better use of your subject matter experts is a top business trend for 2017.

Watch for Real-Time Updates from Rural Lifestyle Dealer at Farm Progress 2016

August 29, 2016 | Posted in Product Innovations, Event Coverage

Rural Lifestyle Dealer editors will be blanketing the 2016 Farm Progress Show in Boone, Iowa, this week, to update you on the newest equipment developments. Follow our real-time updates complete with photos and videos throughout the show @RLDeditors, on our Facebook page or through the hashtag #FarmProgressShow.

Industry Q&A

Dealer Strategies: Addressing Employee Use of Social Media

By Lynn Marcinkowski Woolf posted on August 22, 2016 | Posted in Best Practices

Dealers share strategies for how they manage social media use during work hours.

From the Desk of Lynn Woolf

What to Do about Facebook, Texting and other Time Wasters

By Lynn Marcinkowski Woolf posted on August 22, 2016 | Posted in Best Practices

Here are ideas for how you can keep employees focused, efficient and effective.

Marketing Matters

Simple Strategies to Drive Facebook Engagement for Dealers

Engaging with those who follow your Facebook page is almost more important than the page itself.

By Lisa Bocklage posted on May 27, 2016 | Posted in Dealership Marketing

Follow these simple tips to build relationships with your followers, manage the social content and implement a Facebook advertising program.

Must Read Free Eguides

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.