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Achieving Peak Performance

The Critical Role Service Writers Play

Service writers keep customers happy and loyal to your dealership between purchases.

By Bob Clements posted on April 21, 2018

Don’t overlook the value a service writer can bring to your shop just because you have a service manager and service techs already on staff. Rural lifestyle customers are fueling growth in dealerships, so now is the time to add a service writer or redefine the position.

Best Practices with Bob Clements: Sales

Fundamentals of Sales Part 1: Re-Energize Yourself to Sell More

By Bob Clements posted on January 8, 2018 | Posted in Best Practices

People are not logical creatures, they are emotional. If we are going to be successful in sales, we have to tap into our customers’ emotions and get them excited about our products.

Guest Blog

The Top 25 Sales Blogs Every Sales Professional Should Read

September 20, 2017 | Posted in Niche Markets

Source: Hubspot.com

Your ability to reach your goals grows exponentially when you incorporate others’ wisdom, experiences and strategies.

From the Desk of Lynn Woolf

Attracting Stellar Salespeople

By Lynn Marcinkowski Woolf posted on June 8, 2015 | Posted in Best Practices

The selling season is here. Have you “stocked” your sales floor with top-notch salespeople to meet the increased traffic? Based on your responses to our 2015 Dealer Business Trends & Outlook survey, many of you say finding good employees is the issue you’re most concerned about. What steps are you taking to attract and retain good people?

The Big Picture

4 Things Your Customers Don't Want

October 7, 2013 | Posted in Dealership Marketing

Source: Geoffrey James, INC.com

Every second of every day, a salesperson somewhere in the world is giving a customer something that the customer simply does not want. When this happens, it's always because the salesperson doesn't know the following four facts:

From the Field: Sell to the Owner

By Lynn Marcinkowski Woolf posted on April 10, 2013 | Posted in Best Practices

Identify the decision maker. That's a basic sales principle. At your dealership, the decision maker may or may not be the ones driving that tractor or zero-turn mower, but they are the ones that tip the scale from a shopping experience to a purchasing experience.

Industry Q&A: Attracting and Retaining Customers

February 7, 2013 | Posted in Dealership Marketing

How does your dealership attract and retain its customers? Here's how readers responded to the question in Rural Lifestyle Dealer's 2013 Dealer Business Trends & Outlook survey.

From the Desk of Lynn Woolf

Best Salesperson Ever

By Lynn Marcinkowski Woolf posted on August 13, 2012 | Posted in Manufacturer News

"What's your title?"? I asked someone I interviewed recently. "Best salesperson ever,"? she answered, then paused and laughed. Based on conversations with her and one of her rural lifestyle customers, I believe her. They have years of tractor, mower, attachment and power tool purchases together, plus mutual admiration.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.