Items Tagged with 'dave kanicki'

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Measuring Up

Measuring Up: Dealers Share Performance Data

Erratic business levels in recent years have tested OPE dealers’ ability to perform. See the numbers behind their performance in this analysis of the United Equipment Dealers Assn.'s Cost of Doing Business Studies.
Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment (OPE).
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thats 10 years

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.
Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).
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Marketing Ideas

Think of Customer Loyalty as Compound Interest

Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.
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