By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.

Do you know how many customers that your sales team talks to every week? For many organizations, they don’t know the answer and are leaving thousands of dollars on the table for a competitor to get.

This is the first article in a 3-part series about four key elements of professional selling and marketing: 1) relationship selling tips and strategies, 2) hiring, training and leading a sales force, 3) integrating marketing and sales teams to perform as a whole unit, and 4) tips and strategies to measure sales and marketing effectiveness and performance.

This "Managing for Success" report shares how you can sell more, create better employees and bring professionalism to your service department and it’s FREE!

Floyd Jerkins, president and project director of Jerkins Creative Consulting, shares strategies to cultivate sales -- and what to do when you lose the sale.