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Rural Lifestyle Dealer's Best of the Web: Week of April 26, 2022

April 26, 2022 | Posted in Manufacturer News, Dealer News, Product Innovations, Rural Lifestyle Market, Safety Resources

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by ECHO.

Blount Inc. Rebrands as Oregon Tool

May 10, 2021 | Posted in Manufacturer News

Blount, Inc. unveiled a new corporate name that positions it for growth while honoring its heritage: Oregon Tool. The global manufacturer of professional grade cutting tools and equipment selected Oregon Tool as its new name to harness the power of its pioneering origin story.

Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

Dealer Profile

East Tennessee ATV & Powersports: All Work & All Play

The Clawsons of Elizabethton, Tenn., make running 3 businesses look easy, including a 1-year-old tractor dealership. To them, it’s as much recreation as it is work.

By Gregg Wartgow posted on April 21, 2018 | Posted in Best Practices

Jason Clawson always wanted to be in the tractor business. He just needed to wait for the right opportunity. His patience has paid off.

Season-to-Season

Williams Tractor: Leveraging Strategies from the Powersports Industry

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

By Mike Wiles posted on August 5, 2017 | Posted in Best Practices

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

Season-to-Season: Williams Tractor

July 12, 2017

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team, led by Doug Williams, Dwight Williams and Gary Tollett, shares its best practices related to service personnel in this second installment of the “Season-to-Season” series.

Season to Season

Williams Tractor: Maximizing the Impact of Seasonal Employees

Williams Tractor of Fayetteville, Ark., focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.

By Mike Wiles posted on April 22, 2017 | Posted in Best Practices

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

Dealers ‘Sound Off:’ Doug Nord and Tim Berman

Two dealers share their thoughts on Big Box competition, service pricing strategies, brand loyalty, new products and more.

By Lynn Marcinkowski Woolf posted on January 28, 2017 | Posted in Best Practices

What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.

Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.

By Mike Wiles posted on January 28, 2017 | Posted in Dealership Marketing

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.

How to Sell

Uncovering Specialty Sales

By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing

Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills.

Must Read Free Eguides

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.