Another box store announced that it is selling tractors — this time, it’s Rural King. The company has started branding TYM tractors and began selling 10 models ranging from 19-55 horsepower at 7 pilot stores this spring, with plans to sell throughout its 100-store network.

That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.