Tiago Bonomo, new president and CEO, says McCormick will focus on dealer network, pushing tractor quality over gaining market share.
Tiago Bonomo, McCormick USA's new president and chief executive officer (CEO), says he doesn't have the traditional five-year business plan. What he does have is a strategy focused on these two goals:
Strengthen McCormick's existing dealer network.
Stay focused on selling the quality of McCormick's complete tractor line, without worrying about having the largest market share.