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Modern Sales Shouldn’t Include Selling

November 22, 2019 | Posted in Best Practices, Dealership Marketing

Source: American Business magazine

Purchasers today value education on the products and services they’re looking at over a traditional sales pitch.

Succession Planning Step 6: Identifying Options for Transferring Ownership

By Rex A. Collins posted on August 3, 2018 | Posted in Best Practices

Consider various strategies for transferring ownership, including gifting, selling or redeeming the owner’s interest, selling business assets, tax-free exchanges and others methods.

Best Practices with Bob Clements: Sales

Selling Your Product Part 2: Closing the Sale

By Bob Clements posted on March 7, 2017 | Posted in Best Practices

Close a sale by turning back to questions asked early in the interaction to show how a product will meet a customer’s needs.

Best Practices with Bob Clements: Sales

Selling Your Product Part 1: Uncovering Customer Needs

By Bob Clements posted on March 6, 2017 | Posted in Best Practices

Know the important questions to ask and then use those answers to work toward closing the sale.

The Big Picture

How To Manage Difficult Sales People

March 2, 2015 | Posted in Best Practices

Here’s the deal. Just because your top sales representative is killing it and bringing in bank she isn’t untouchable. She has to be a good employee, with a great attitude and be aligned with the organization.

Mahindra USA to Host 2013 National Dealer Meeting in Nashville

September 19, 2014 | Posted in Event Coverage

ContinMahindra USA, the number one selling tractor brand in the world based on volume, has selected historic Nashville, TN, to be the site of its pinnacle event, the 2013 National Dealer Meeting, November 13-16, 2013. uing its commitment to the future of farming in Texas, Houston-based Mahindra USA, the number one selling tractor in the world, is proud to announce its corporate sponsorship of the Texas FFA (Future Farmers of America).

From the Desk of Lynn Woolf

'Better Prices at Big Box Stores A Myth'

By Lynn Marcinkowski Woolf posted on August 25, 2014 | Posted in Dealership Marketing

That's what Mike McCrate, owner of Tulsa New Holland of Tulsa, Okla., says on his website. His dealership is celebrating 31 years in business. Today, he faces competition from Home Depot, Lowe's and Tractor Supply - but he's not worried about it. He believes his service philosophy helps him beat big box prices and he uses that service philosophy to compete head on with lower up-front prices.

Mahindra USA Rolls Out Special Incentives to Mark 20 years in North America

August 7, 2014 | Posted in Rural Lifestyle Market

Continuing the celebration of its 20th Anniversary, Mahindra USA offers special discounts of up to $4,200 off a tractor purchase or the option of 0% financing for up to 84 months. In addition, customers can receive an extra $300 rebate when purchasing a "Power Package," which includes a qualifying Mahindra tractor and two Mahindra branded implements through local dealers. The 20th Anniversary Red Tag Sale is available at all Mahindra dealers between August 1 and September 30, 2014.

The Big Picture

Marketing Lessons From a Garage Sale

April 7, 2014 | Posted in Dealership Marketing

Source: Steve McKee, Bloomberg Businessweek

As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed and amused at the lessons I relearned. They're easy to forget these days. Here's a handful:

Polarized Winter Propels Brisk Sales for Some

January 22, 2014 | Posted in Dealer News

Source: Mike Tighe, LaCrosse Tribune

There has been no season like snow season for retailers selling snowblowers and snowmobiles lately. “I’m having a good year,” said Paul Huber, owner of All Season’s Lawn and Sport on La Crosse’s North Side. “It’s definitely better than last year.”

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.