Items Tagged with 'horse owners'



What Rural Lifestylers Want From You: 10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.
Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.
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Market Opportunities: Exploring the Rural Lifestyle Market

A look back at how the market has changed over the last decade through the “Market Opportunities” series.
The markets served by rural lifestyle dealers are far and wide. The customer base can range from professionals who know the equipment they need to keep their businesses running and profitable to inexperienced homeowners who require a lot of guidance and education.
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