Items Tagged with 'information'


Lynn Woolf
From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.
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The Big Picture

4 Things Your Customers Don't Want

Every second of every day, a salesperson somewhere in the world is giving a customer something that the customer simply does not want. When this happens, it's always because the salesperson doesn't know the following four facts:
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The Big Picture

Hot Tips For Safeguarding Business & Tax Records

The rains and extreme weather continues to pound parts of the country this week. Earlier, I posted about taking steps to protect your personal documents and financial records in the event of a weather related disaster. But what about your business?
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