Items Tagged with 'wells fargo'


Industry Perspectives

Q&A with Wells Fargo’s Mike Horak

Mike Horak is president of Wells Fargo Commercial Distribution Finance’s outdoor products group and he shares his perspective on the state of the industry and how independent dealers can win over mass retailers.
Rural Lifestyle Dealer recently talked with Mike Horak, head of Wells Fargo Commercial Distribution Finance's outdoor products group, about the state of the industry and advantages that dealers shouldn’t overlook when competing with mass retailers.
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Dealer Business Trends & Outlook 2017

Rural Equipment Market Remains Strong

Most rural lifestyle dealers across North America expect solid revenue growth this year, following last year’s strong growth.
Rural equipment dealers forecast another good year for overall and aftermarket sales, according to Rural Lifestyle Dealer’s 2017 Dealer Business Trends & Outlook survey, the magazine’s 9th annual. Despite the economic and social turbulence of an election year, these optimistic forecasts follow a very strong year for growth in 2016. Eighty-four percent of dealers think 2017 will be as good as or better than 2016 for total revenue and more than 90% think aftermarket revenue will also be as good as or better than last year. This compares with last year’s survey in which more than 88% of dealers expected 2016 to be as good as or better than 2015 for total revenue and more than 90% expected aftermarket revenue to be as good as or better than 2015.
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Market Opportunities

What’s New with Retail Financing

Lenders say they’re improving processes and accessibility and expanding programs. Make sure you’re staying current on what’s available.
Studies show that if you help a customer arrange financing, they are three times more likely to go to your dealership first the next time they’re looking to purchase equipment. They are also 2½ times more likely to buy from you again. If you helped them finance a purchase, there is a 75% chance that they will finance their next purchase with you as well, according to statistics from lender DLL.
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