There is an old saying: "You can't be everything to everybody." I've worked in the agricultural/outdoor power equipment industry all my life. I was a Toro, Wheel Horse, and Lawn-Boy dealer.
By establishing value and knowing how to communicate that to a prospect, the closing ratio goes up dramatically, but so do the margins. A sales-driven organization takes time, energy and the correct vision to have a highly competent team.
Research shows that 55% of communication is non-verbal and another 38% of communication comes down to tone. That leaves just 7% of communication to the words you use.
There’s likely not a product in the arsenal of a rural lifestyle dealer that would more characterize the definition of “feast or famine” than generators.
The goal of Rural Lifestyle Dealer’s “How to Sell” articles over the years has been to disseminate sales practices to help you sell more. By sharing the wisdom of your peers, we hope to help you increase sales and profits from niche rural lifestyle equipment.
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