Reports of the uptick in small equipment sales were reinforced with the release of Tractor Supply’s second quarter 2020 earnings report. While TSCO sales aren’t reliant on equipment, its performance is a positive indicator for the rural lifestyle market in general.

Net sales grew by 3% when adjusting for Consumer Brands exits and changes in exchange rates. The company achieved growth in key categories such as watering, robotics & battery, handheld products and aftermarket & accessories. Husqvarna Division's adjusted net sales decreased by 2% in the quarter, but showed strong growth in June.

Check out the latest products from some of the exhibitors at the 2016 GIE+Expo.

Check out the latest zero-turn mowers from some of the industry's leading suppliers.

Dealers were most interested in the post about Spartan, a new zero-turn mower manufacturer, and Mahindra entering the hay tool market.

Dennis Landis, CEO of PrairieCoast Equipment, explains the dealership's realization that an employee ownership program was the right fit for the organization as it grew.

Mike Kelly, owner of Kelly Tractor & Equipment, shares his view on how the internet has changed the rural lifestyle equipment market.