Mike Wiles, creator of AskTractorMike.com and a Rural Lifestyle Dealer columnist, will be a moderator, panelist and presenter at the Farm Equipment Manufacturers Assn.'s Fall Marketing & Distribution Convention.

Following best practices for video creation can increase sales and educate customers.

I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.

I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.

Check out Facebook’s new live video tool for a new way to engage your customers and show off your equipment.