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Rural Lifestyle Dealer Columnist Presenting at Upcoming FEMA Meeting

By Rural Lifestyle Dealer Staff posted on September 7, 2018 | Posted in Manufacturer News, Dealership Marketing

Mike Wiles, creator of AskTractorMike.com and a Rural Lifestyle Dealer columnist, will be a moderator, panelist and presenter at the Farm Equipment Manufacturers Assn.'s Fall Marketing & Distribution Convention.

How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Layton and Nick Jensen

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.

March 28, 2018 | Posted in Best Practices, Rural Lifestyle Market

Toro Earns Gold Award Recognition

By Marisa LaBello posted on August 18, 2017 | Posted in Manufacturer News

Toro's highest score was in the area of parts availability in the 2017 Equipment Dealers Assn.'s Dealer-Manufacturer Relations Survey.

Bush-Hog’s Take on its Ranking in EDA Dealer Survey

August 7, 2017 | Posted in Manufacturer News

Bush Hog scored higher than the average mean of all other shortline manufacturers in 10 of the 12 criteria measured.

Howse Implement’s Rise, Fall & Resurrection

The 52-year-old implement company enjoyed years of growth and innovation until economic and other factors led to its decline and ultimate sale at auction.

By Lynn Marcinkowski Woolf posted on August 5, 2017 | Posted in Manufacturer News

The 52-year-old implement company enjoyed years of growth and innovation until economic and other factors led to its decline and ultimate sale at auction.

Howse Implement Selling Intellectual Property, Parts at Online Auction

The company previously auctioned off major machines and closed Dec. 22 after 52 years in business.

By Lynn Marcinkowski Woolf posted on March 20, 2017 | Posted in Manufacturer News

The recession in 2008, subsequent drought and a host of other factors, including bank rejection of restructuring plans, led to Howse Implement Co. ceasing production on Dec. 22, 2106 after 52 years in the business.

Dealer-Manufacturer Relations Survey

How You Rated Your Manufacturers

By Lynn Marcinkowski Woolf posted on August 11, 2016 | Posted in Data & Forecasts

A total of 2,321 individual dealers participated in the 2016 Equipment Dealers Assn.’s (EDA) Dealer-Manufacturer Relations Survey, ranking a total of 55 manufacturers. Here’s a breakdown of the ratings for the categories of all manufacturers, OPE, tractor and shortline manufacturers as well as a breakdown for individual rural equipment manufacturers.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.