Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.
When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.
According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.
Emerging from winter and preparing for the spring and summer seasons is a whole different ballgame this year. You have an advantage in that most of your stores are not high density, but high customer involvement.
In this Q&A with Rural Lifestyle Dealer, sales coach Greg Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.
Tractor Supply continues to take over your branding. They recently sent out news announcing the company as the “Zero Turn HQ” now that Toro mowers are available, which join their lineup of Cub Cadet and Bad Boy Mowers.
The Equipment Dealers Assn. announces that Greg Martinelli, owner of Ag Sales Professionals, will present a free webinar on March 18th for equipment dealers on Managing an Ag Sales Territory.
This “Create a High Performance Dealership with Bob Clements: Service Department Volume 3” report explains how enhance the flow of your service department.
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.