The top-performing Rural Lifestyle Dealer content of 2025 reflects a year of big industry news, dealer insights, and practical advice for running successful rural lifestyle businesses. From leadership lessons to equipment updates and manufacturer perspectives, our audience stayed engaged with content that was both timely and relevant.
As we move into 2026, we’re proud to continue delivering news, insights, and inspiration tailored specifically to rural lifestyle dealers. Here’s a look back at the stories, blogs, and videos that captured your attention and shaped conversations in 2025.
Most Read Blogs
This year, blogs exploring leadership, sales strategies, and dealer operations drew significant attention. “Lessons from Nick Saban: Leadership, Discipline & Character Development” led the pack, demonstrating that insights from sports and leadership resonate strongly with our readers.
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Lessons from Nick Saban: Leadership, Discipline & Character Development
By: Monica Brusnahan posted on October 30, 2025
Leadership lessons from Nick Saban highlight discipline, process, resilience, and the importance of caring for others to achieve lasting success.
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Are You Losing Money Selling to Yourself?
By: Dean Devore posted on April 7, 2025
Internal sales between departments should account for true costs, ensuring parts, service, and sales teams are compensated and the dealership doesn’t lose money.
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Keeping the Heavy-Duty ‘Hustle’ in My Oft-Used ZTR Mower
By: Dan Crummett posted on July 15, 2025
A firsthand account of keeping a heavily used Hustler ZTR mower running strong, highlighting the value of quality service, durable parts, and dealers who support customers after the sale.
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Stop Hiding When Your Field Sales Rep Walks In
By: Sara Hey posted on October 8, 2025
Maximizing your field sales rep’s value means treating them as a true partner, leveraging their insights, and maintaining a two-way relationship built on loyalty and communication.
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Should We Focus on Attracting New Customers or Keeping the Ones We Have?
By: Sara Hey posted on May 27, 2025
Focusing on retaining existing customers delivers better results than chasing new ones, with loyalty, timing, and value-driven communication as the keys to success.
Most Read Equipment Dealer Tips, Tales & Takeaways Blogs
Tim Brannon’s storytelling struck a chord, with posts like I Shed a Tear and One Size Does Not Fit All with Dealers and Shortlines capturing the nuances of dealer and farmer experiences.
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Posted on September 25, 2025
In this blog, Brannon explains how row crop farmers are struggling with prices below production costs, while nearby livestock operations are seeing record profits, showing the stark contrasts in modern agriculture and how global markets, shifting demographics, and changing demand are reshaping opportunities for farmers and equipment dealers.
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One Size Does Not Fit All with Dealers and Shortlines
Posted on September 5, 2025
Brannon explains how shortline manufacturers have shaped farm equipment dealerships, showing that each dealer’s market and equipment needs are unique, and that innovation, flexibility, and trusted relationships often matter more than a single, uniform brand approach.cccc
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Posted on July 2, 2025
Brannon reflects on the bittersweet experience of watching his grandson grow up while learning the family business, highlighting the joys, challenges, and emotional rewards of involving the next generation in a dealership.
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Posted on August 13, 2025
Brannon uses the “Who Moved My Cheese?” analogy to illustrate how farm equipment dealers must navigate shifting markets, tariffs, and changing customer behaviors, showing that adapting quickly is key to finding new opportunities and profits.
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A Dealer’s Ode to Thanksgiving
Posted on November 24, 2025
This Thanksgiving poem gives thanks to farmers, customers, employees, manufacturers, and everyone who keeps the dealership and agricultural world running smoothly.
Most Read Featured Articles
Industry news dominated overall engagement, with Kubota leading the conversation. The recall of utility tractors for a crash hazard and the introduction of a smart autonomous ZTR mower were the most-read stories of the year, confirming that safety and innovation are top-of-mind for dealers and customers alike.
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Most Read News Articles
Most Viewed Videos
Video content and social media also maintained their impact, giving audiences a behind-the-scenes look at leadership, service, and operations at dealerships.
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Echo Makes the Gas-Powered Mower New Again
In this video, we tuned in to hear how Alex Woods, Kubota Tractor President, envisions the company's ability to use technology to appeal to rural lifestyle customers who show growing interest in remote service, preventive maintenance and electrification.
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5 Questions with Tim Phillips: What's New From Kioti?
Kioti’s Vice President of Sales Operations, Tim Phillips, shared what rural ag and outdoor power equipment dealers should know now about what’s new with the ag machine manufacturer.
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How a Small but Mighty Dealership Maintains a Loyal Customer Base
Rural Lifestyle Dealer’s Dealership of the Year, Broadhead Equipment in Sumiton, Al., has a small staff but a large and loyal customer base that continues to grow. Here, Richard and Jordan Broadhead shared a deep-dive discussion into what’s behind their booming business.
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The Making of More Farm Stores and Present Day Priorities
Andy More explained the history of More Farm Stores, his generational legacy and current customer service philosophy that keeps the multi-facility dealership running strong.
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Behind the Scenes at Broadhead Equipment Service, Parts and People
From mobile service visits by the owner to flexible tech scheduling and constant customer communication, Richard Broadhead’s old school style and his son Richard’s new-age systems combined for success.
Popular Facebook Posts
On Facebook, posts that highlighted dealer personalities and real-world insights performed best, proving that authentic storytelling continues to resonate.
