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Articles Tagged with ''digital marketing''

Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

Comprehensive Digital Marketing Campaign Key to Attracting New Customers

Integrate web advertising, email newsletters, online business reviews and a streamlined landing page to increase contact with potential customers.

By Libby Wawzenek posted on August 30, 2021 | Posted in Dealership Marketing

Dustin Ackart wants dealership owners to think of digital marketing as a funnel.

Briggs & Stratton’s Standby Business Selects GainShare Performance Marketing as its Growth Partner to Drive New Revenue

June 30, 2021 | Posted in Manufacturer News

GainShare, a leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to drive revenue and increase market share for its Standby Generator business.

Fastline Rebrands as Fastline Marketing Group

March 8, 2021 | Posted in Manufacturer News, Dealership Marketing

The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.

25% of U.S. Farms Don't Have Internet Access

By Rural Lifestyle Dealer Staff posted on October 8, 2019 | Posted in Rural Lifestyle Market

Internet access stats are something to consider as you develop your marketing plans.

Don’t Let Your Digital Customers Become Invisible

By Betsy Barthelemy posted on September 3, 2019 | Posted in Best Practices, Dealership Marketing

Pied Piper Management Co. President and CEO Fran O’Hagan deciphers the rankings of the company’s 2019 Internet Lead Effectiveness study, looking at how brands respond to online customers. Next week, Pied Piper releases its 2019 Prospect Satisfaction Index report for UTVs.

NEDA Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 30, 2019 | Posted in Dealer News, Dealership Marketing

The i3 Digital Agency, a division of Fastline Media Group, will provide web, digital marketing, intelligence and analytics solutions for Northeast Equipment Dealers Assn. members.

Video is the Best Way to Reach New Customers

Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.

By Mike Wiles posted on July 22, 2019 | Posted in Best Practices, Dealership Marketing

YouTube videos are an easy and cost-effective way for you to reach and interact with new customers, driving them to your website or straight to your dealership.

United Equipment Dealers Assn. Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 8, 2019 | Posted in Dealer News

i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to equipment dealer members of the United Equipment Dealers Assn.

Treating Your Website Like Another Location

By Patrick Richardson posted on July 5, 2019 | Posted in Best Practices

Sherwood Tractor's website is designed to have all the information someone needs to make an informed purchase, without having to talk to someone. However, the website doesn’t exclude the sales staff.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.