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Articles Tagged with ''digital marketing''

Using Multiple Marketing Angles to Reach Customers

By Patrick Richardson posted on May 24, 2019 | Posted in Best Practices

Patrick Richardson of Sherwood Tractor shares details about one customer's journey, which included 9 website visits, 10 emails, 3 phone calls and 2 in-store visits.

Turn Your Website into a Virtual Location

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

By Lynn Marcinkowski Woolf posted on April 12, 2019 | Posted in Best Practices, Dealership Marketing

Take advantage of shifting buying behaviors and break down the barriers between your physical store and your online presence.

Dealer How-To

How Stovesand Equipment Became a Top Selling Dealer in 2 Years

February 19, 2019 | Posted in Best Practices, Dealers in Motion

Larry Stovesand is an auto dealer, who was urged by Mike Schramke, a former car salesman of his and now business partner, to open a tractor dealership in 2015. In 2017, the dealership earned KIOTI Tractor’s top U.S. sales award.

From the Desk of Lynn Woolf

Announcing Our First Dealer Success Academy

Rural Lifestyle Dealer’s first Dealer Success Academy — a virtual event — is set for March 7-8, 2019.

By Lynn Marcinkowski Woolf posted on December 19, 2018 | Posted in Best Practices, Dealership Marketing

The Rural Lifestyle Dealer team is pleased to announce our first Dealer Success Academy — a virtual, on-demand conference set for March 7-8, 2019. Here’s what’s different about the conference and why we think you’ll be excited to register today.

[Video] Hiring a Marketing Specialist

Lee Parish of Parish Tractor, Poplarville, Miss., comments about the benefits of hiring a marketing specialist to lead the dealership’s digital marketing campaigns.

December 7, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.

Free eGuide

Dealer Marketing Strategies Volume 3: Digital, Local & Content

Learn from top dealers why bypassing marketing agencies and doing your own Facebook, Google ads and social media campaigns will save you money and give you better results.

| Posted in Dealership Marketing

Learn from top dealers why bypassing marketing agencies and doing your own Facebook, Google ads and social media campaigns will save you money and give you better results.

[Video] Get Results with Low-Cost Digital Marketing Tactics

Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month.

December 6, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.

[Podcast] See How Ag-Bag Forage Solutions Builds Business with Digital Marketing

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.

September 18, 2018 | Posted in Data & Forecasts, Best Practices

Great Ideas

Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)

Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.

By Lynn Marcinkowski Woolf posted on August 1, 2018 | Posted in Best Practices, Dealership Marketing

In Part 2, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares information about their email marketing program with Infusionsoft as well as how they use Google AdWords and Facebook advertising.

Great Ideas

Ag-Bag Forage Solutions Revamps 4-Year-Old Website, Sees Immediate Results (Part 1)

Part 1 of this 2-part story features Ag-Bag Forage Solutions, a single-store, 7- employee dealership that is building business through digital marketing solutions for its website, emails and online advertising.

By Lynn Marcinkowski Woolf posted on July 31, 2018 | Posted in Best Practices, Dealership Marketing

In Part 1, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares how they transitioned from a website template solution to working with a website provider for a customized and search-engine friendly website.

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How We Did It Docuseries: Worksaver (part 1)

Watch part one of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.

Click here to watch Part 2.
Part 3: Coming Soon
Full Docuseries: farm-equipment.com/innovators-docuseries

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.