i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to equipment dealer members of the United Equipment Dealers Assn.

Sherwood Tractor's website is designed to have all the information someone needs to make an informed purchase, without having to talk to someone. However, the website doesn’t exclude the sales staff.

Patrick Richardson of Sherwood Tractor shares details about one customer's journey, which included 9 website visits, 10 emails, 3 phone calls and 2 in-store visits.

Rural Lifestyle Dealer talked with Lee Parish of Parish Tractor, Poplarville, Miss., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Parish says marketing should “follow the path of least resistance” in terms of making it easy for customers to purchase. Parish hired a marketing specialist to lead their digital marketing efforts and it’s been a very successful move for the dealership.

Learn from top dealers why bypassing marketing agencies and doing your own Facebook, Google ads and social media campaigns will save you money and give you better results.

Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.