Home / advertising

Articles Tagged with ''advertising''

Dealership of the Year

Benefits of Not Setting an Advertising Budget

November 5, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, explains why he doesn't follow a strict budget with advertising. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

Dealership of the Year: Kelly Tractor & Equipment

Seeing the Benefits of TV Advertising for the Dealership

By Michael Ellis and Dave Kanicki posted on November 13, 2015 | Posted in Dealer News, Dealership Marketing

Mike Kelly, owner of Kelly Tractor & Equipment, talks about the dealership's choice to move away from print media and toward TV advertising.

Marketing Matters: Making the Most of Co-Op Resources

Strengthen your sales efforts by leveraging your manufacturer’s co-op marketing program.

By Rachel Hoeft posted on August 6, 2015 | Posted in Dealership Marketing

Co-op marketing programs in the U.S. across various industries are estimated to offer over $50 billion in dealer resources. Yet, many dealerships do not use these co-op funds to their fullest — leaving “free” dollars on the table.

Mahindra Launches New Ad Campaign

August 20, 2014 | Posted in Rural Lifestyle Market

Recognizing that owning land and rural living brings its own set of challenges and rewards, Mahindra USA is launching a new advertising campaign celebrating this unique lifestyle and the generations of people that are called to it.

Ag Marketers Remain Devoted to Print & Events, But Prepping for Digital

July 24, 2014 | Posted in Rural Lifestyle Market

Source: Michale Moran Alterio, The Association of Business Information & Media Companies

A new research study that polled marketers in the agricultural vertical revealed that they continue to spend most of their budget on events and print advertising.

Marketing Matters: How to Choose the Most Effective Spring Ad Mix

By Todd Foltz posted on May 19, 2014 | Posted in Best Practices

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Todd Foltz on Advertising

May 31, 2013 | Posted in Dealership Marketing

"Advertising can bring people in the door, but your staff needs to cement the relationship."

Mowing Down the Competition with Mobile Service

By Mike Lessiter posted on February 23, 2012 | Posted in Manufacturer News

First popularized by John Deere, dealers of all colors can rev up their business by developing an on-the-property service program for consumers and rural lifestylers.

Lessiter Publications Appoints Advertising Services Coordinator

October 14, 2010 | Posted in Rural Lifestyle Market

Lessiter Publications Inc., Brookfield, Wis., has created a new position, Advertising Services Coordinator, and announces the hiring of Lynn Boesen-Burnside.

Must Read Free Eguides

Download these helpful knowledge building tools

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.