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How to Sell

Uncovering Specialty Sales

By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing

Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills.

Marketing Opportunities: Moving More Used Equipment

Learn strategies for increasing revenue from used equipment sales, including setting metrics, understanding demand and more.

By Lynn Marcinkowski Woolf posted on April 23, 2016 | Posted in Best Practices

The rural equipment market, both new and used, is not showing signs of the downturn being experienced now for production agriculture dealers. For instance, values for used tractors in the 100 horsepower or less range have been trending up in recent years, compared with an overall downward trend for used farm equipment, according to Machinery Pete’s Fourth Quarter 2015 Used Values Index.

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.

By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets

In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.

Bobcat Introduces its New S595 Skid Steer Loader

February 25, 2016 | Posted in Product Innovations

The model has the highest rated operating capacity, 2,200 pounds, of any of the 500-series loaders in its lineup.

What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.

Bobcat Co. and Doosan to expand West Fargo headquarters

August 13, 2015 | Posted in Manufacturer News

The expansion will double square footage and employee capacity and Bobcat and Doosan will pursue LEED certification for the facility in both design and construction.

Bobcat Names Williams Equipment as a New Dealer in Northern Mississippi

July 17, 2014 | Posted in Dealership Marketing

Source: Rental Equipment Register

Bobcat Co. expanded its dealer network with the addition of Williams Equipment & Supply as an authorized rental, sales and service provider of Bobcat equipment. Williams is located in Byhalia, Miss., and will distribute Bobcat equipment throughout southeastern and northwestern Mississippi.

GE Capital Extends Financing Relationship with Doosan Businesses, Including Bobcat, in U.S. and Canada

August 8, 2013 | Posted in Manufacturer News

GE Capital, Equipment Finance has extended its 44-year vendor financing relationship with multiple Doosan businesses through December 2017. The agreement provides inventory and retail financing for Doosan and Bobcat-branded equipment in the U.S. and Canada.

Bobcat Renovates Bismarck Production Facility Following Operations Expansion

June 27, 2013 | Posted in Product Innovations

Bobcat Company has completed a $6.5 million renovation at its Bismarck, N.D., production facility. The renovation makes the facility more conducive to Bobcat compact attachment production, which moved to Bismarck as part of an operations expansion last year. It also provides a more collaborative environment for non-production positions.

Polaris Celebrates Bobcat Co-Developed Commercial Utility Vehicles

April 16, 2013 | Posted in Product Innovations

To celebrate the launch of the first Bobcat and Polaris co-developed commercial utility vehicles, Bobcat Executives Richard Goldsbury, Mike Ballweber, Chuck Krause and Brad Claus joined Polaris Executives Bennett Morgan, David Longren and Marc Tullemans, at Polarisâ€™ assembly plant in Milford, Iowa to see the first vehicles roll off the assembly line. Read more at Ammoland.com: http://www.ammoland.com/2013/04/polaris-celebrates-bobcat-co-developed-commercial-utility-vehicles/#ixzz2QfQpHvOK

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.