Industry News

Bush Hog Names New VP of Sales and Marketing

We are pleased to announce that Mr. Tony Marchese has been hired as the new Vice President of Sales and Marketing for Bush Hog Inc. Selma, AL, effective May 5, 2014. Bush Hog is part of the Ag Division of the Alamo Group (ALG), Seguin, TX.
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Joint Boards Vote to Move Forward with Dealer Association Merger

The joint boards of SouthWestern Association (SWA) and Canada West Equipment Dealers Association (CWEDA) recently voted to move forward with a merger of these two associations to form the new Western Equipment Dealers Association (WEDA). This action was the first step toward a merger, which requires a vote by dealer members of each association to be completed this summer.
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The Big Picture

Why Caterpillar Went From Conservative to Buzz-Building Content Marketing

Even if you don't know the difference between a backhoe and a bulldozer, chances are you've heard of Caterpillar. Formed out of the 1925 merger between the C.L. Best Tractor Company and Holt Manufacturing Company, it is one of the most recognizable industrial brands in the world. Until recently, though, you'd excuse the general public from not being able to recall any of the brand's advertising. And why should they? Industrial machines, equipment, and services don't exactly need ad time in prime time.
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