The worst way to start each day is to have your service manager fielding calls from customers who have had breakdowns the night before and, at the same time, your techs are wandering around waiting to have their jobs assigned.
One way to find a great outside salesperson is to ask your employees, friends and family this simple question: “Who is the best salesperson you know?” Many times, you will be able to get referrals that you can follow up on.
Your service department is one of the simplest and most profitable departments to run in your dealership — if you follow a program that defines expectations, supports an efficient workflow and recognizes the extra efforts of your service technicians.
Great salespeople aren’t great because they know everything about the products they sell. They are great because they can transfer excitement for the product to customers.
Your goal is to be able to say “yes” to 6 out of the 8 questions. If you are having trouble answering “yes” to many of these questions, you may need to invest time to get your service department processes in place.
In your dealership, do you track recovery and efficiency rates? You may be on the fence about putting in the work to pull these numbers together, but these numbers will give you great insight.
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