Sara Hey of Bob Clements Intl. offers advice for two of the most commonly asked marketing questions: How to know who your typical customer is and what percentage of sales should be spent on marketing.

Sara Hey of Bob Clements International says that a dealership staff is a reflection of its leadership team. They won't be motivated if you are not motivated.

Sara Hey of Bob Clements International says that when meetings are done effectively, they unite your team, create clarity about goals and create accountability. "Meetings should always propel your dealership forward," Hey says.

Sara Hey of Bob Clements International says that you can delegate more effectively by slowing down and communicating, avoiding the tendency to micro-manage and giving employees the resources and authority they need to compete the task or project successfully. "Delegation creates an environment of trust," Hey says.

Sara Hey of Bob Clements International says cross training improves productivity, efficiency and quality at your dealership. And, as part of building up your team, don't forget to add some fun.

Sara Hey, vice president of operations and business development for Bob Clements International, shares how your core values shape the culture at your dealership.

As dealerships grow, the natural tendency is to consider expanding into other markets by adding a second location. This might seem like a good way to capture more markets. However, starting a second location can potentially be a death sentence if not done correctly.