While some positive signs are emerging for large equipment sales in the production segment of the agricultural industry, sales of small equipment and other rural lifestyle products is where the real action is these days. In addition to the record-setting sales of compact tractors, other segments of this market are also booming.

Over 46% of dealers said hobby farmers are their largest customer segment.

COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Study.

According to Iron Solutions August 2020 Used Equipment Trends report, the average selling price of the utility/compact tractor segment was up significantly again in July.

According to a survey from Stifel, North American dealers of small ag equipment had notable sales growth in the second quarter. Survey results pointed to small ag inventory shortages driven by a new demand from “gardening/hobbyist activity amidst COVID-19.”

Based on the results, the age of employees is pretty evenly distributed among the 4 ages groups (18-30, 31-49, 50-64 and 65+).

The COVID-19 pandemic continues to take a toll on an industry that represents 12% of the U.S. manufacturing sector, according to a new survey released today by the Assn. of Equipment Manufacturers (AEM).

When Rural Lifestyle Dealer surveyed dealers in late 2019 for the annual Dealer Business Trends & Outlook Report, half of dealers were expecting growth of 2% or more in 2020.

When Rural Lifestyle Dealer surveyed dealers in late 2019 for the annual Dealer Business Trends & Outlook Report, half of dealers were expecting growth of 2% or more in 2020.