AI isn’t the future; it’s the edge your competition is already using. If you’re still selling like it’s 2005, your competition isn’t just catching up. They’re passing you.

Amid global uncertainty and rising trade tensions, dealers face a high-stakes reality check. Equipment Dealer Tips, Tales & Takeaways is brought to you by Bobcat Company.

How one dealer chose to bridge the gap between a mechanical world and a field of dreams. Equipment Dealer Tips, Tales & Takeaways is brought to you by Bobcat Company.

How’s 2025 shaping up for Broadhead Equipment? After major changes to the dealership in late 2023 brought remarkable results in 2024 for Broadhead Equipment, 2025 finds Richard and Jordan continuing to prioritize stellar service and customer satisfaction which is already paying off.

In serving its rural Alabama region, the Broadhead family takes its commitment to the community seriously and invests time and talent into maintaining a presence in the areas it serves. From school visits to taking equipment to events and connecting with future generations, Richard and Jordan discuss the value of strong community relations.

Immediate and impressive returns were realized when Jordan Broadhead, co-owner of RLD Dealership of the Year Broadhead Equipment made a few key decisions on his dealership’s software system and updated accounting systems. Hear about the role those choices made in driving revenue.

Jordan Broadhead explains the marketing strategy behind the dealership’s success in casting a wide net for new customers. Learn how they worked the website into a sales tool to expedite the equipment buying process and how leveraging social media has boosted their visibility.

From mobile service visits by the owner to flexible tech scheduling and constant customer communication, Richard Broadhead’s old school style and his son Richard’s new-age systems combine for success.

Rural Lifestyle Dealer’s Dealership of the Year, Broadhead Equipment in Sumiton, Al., has a small staff but a large and loyal customer base that continues to grow. Here, Richard and Jordan Broadhead share a deep-dive discussion into what’s behind their booming business.