The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a productivity tool used to prioritize tasks by urgency and importance.

In the midst of celebrating its 75th Anniversary, the Farm Equipment Manufacturers Association (FEMA) has contracted Lessiter Media to chronicle the Association’s past through an in-depth multimedia project that will culminate at FEMA’s Marketing & Distribution Convention in Las Vegas, Nev., on Oct. 27-30, 2025.

Noted in a recent Marketing Minute article by Lessiter Media Brand Manager Joanne Volkert, press releases might seem old-school, but they remain a powerful marketing tool when used strategically.