The concept of the lean startup, developed by entrepreneur Eric Ries, looks at how product development cycles can be shortened and businesses can run more efficiently by continuously measuring progress and feedback. This philosophy is particularly relevant when it comes to thinking about your business plan.

Equipment Dealers Across the Country Once Again Give Kubota High Marks in Dealer-Manufacturer Relations

Rural Lifestyle Dealer, the leading media connection to the rural dealer market, is proud to announce the launch of its first-ever digital edition. In addition to receiving the glossy, full-color print publication, thousands of key decision makers in the rural equipment market will also receive this digital complement to the spring issue.

Seminars, technician certification, Q&A feedback, networking, best-practice tips - There are many reasons dealers flock to GIE+EXPO's exclusive Dealer Resource Pavilion. And, the presence of interested, engaged dealers is a draw for exhibitors who want to be involved.

Dealer/Retailer/Distributor GIE+EXPO Schedule (Tentative as of 4/15/13) Kentucky Expo Center,Eastern Daylight Saving Time www.gie-expo.com

How Are You Gearing Up For The Spring Selling Season

Identify the decision maker. That's a basic sales principle. At your dealership, the decision maker may or may not be the ones driving that tractor or zero-turn mower, but they are the ones that tip the scale from a shopping experience to a purchasing experience.

Dealers rank finding good employees among their top concerns for 2013, according to Rural Lifestyle Dealer's Business Trends and Outlook Survey.

David Stockwood, marketing manager of Heritage Tractor, Baldwin City, Kan., discusses career opportunities at the dealership.

Mike Fraser, executive vice president for Heritage Tractor, Baldwin City, Kan., discusses the dealership's culture of accountability.