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Side-by-Side ATV Sales Help Polaris Profits Climb 47%

Strong sales of off-road vehicles and Victory motorcycles continued to help Polaris Industries Inc. buck the industrywide downturn in recreational vehicle sales, boosting the Medina-based company's sales 25 percent and earnings 47 percent in the second quarter.
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Make Sure to Sell Safety, Too

Your rural lifestyle visitors may have little or no experience in operating farm equipment. And while their knowledge of farming operations is limited, their desire is incredible. And they enter your store seeking answers from you — the expert.
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