It’s more important now than ever to let your customers know what’s going on at your dealership and what equipment you have to sell them.

“Rocks” are the most important 3-7 things that must be accomplished for your business every quarter. They could make the difference in moving your dealership in the direction it should be headed. The concept of rocks is applied as part of the Entrepreneurial Operating System (EOS), which is described in a series of books by author and speaker Gino Wickman.

Written by BCI's Sara Hey, the company says the book will equip dealers with the tools and mindset necessary to excel in today’s competitive market.

As a former public relations professional, I’m in a unique position to offer insight into how equipment dealerships can maximize the likelihood that their press release will be reported on by a publication. Here are some tips.