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Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing
The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.
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Managing the Store

Trashing Fine Print

Use simple and clear language in sales documents, get customer acknowledgments and seek out a superior commercial liability policy.
By Mike Wiles posted on August 2, 2018 | Posted in Best Practices
The threat of lawsuits may be one of those nagging dangers of doing business that wakes you up in the middle of the night. Even with the best intentions, a great staff, excellent products and good business practices, a sale to a customer can go awry and place you in court.
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Linder Family
Great Ideas

Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)

Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.
By Lynn Marcinkowski Woolf posted on August 1, 2018 | Posted in Best Practices, Dealership Marketing
In Part 2, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares information about their email marketing program with Infusionsoft as well as how they use Google AdWords and Facebook advertising.
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Linder Family
Great Ideas

Ag-Bag Forage Solutions Revamps 4-Year-Old Website, Sees Immediate Results (Part 1)

Part 1 of this 2-part story features Ag-Bag Forage Solutions, a single-store, 7- employee dealership that is building business through digital marketing solutions for its website, emails and online advertising.
By Lynn Marcinkowski Woolf posted on July 31, 2018 | Posted in Best Practices, Dealership Marketing
In Part 1, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares how they transitioned from a website template solution to working with a website provider for a customized and search-engine friendly website.
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Clements_BootCamp

8 Locations Announced for 1-Day Management Boot Camps

July 26, 2018 | Posted in Best Practices
Bob Clements International is hosting the boot camps in conjunction with the Equipment Dealers Assn. Registration is now open and the events will be held in the following cities: Syracuse, N.Y., Columbus, Ohio, Boston, Mass., Chicago, Ill., Seattle, Wash., Phoenix, Ariz., Jackson, Miss., and Dallas, Texas.
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Curtis Industries LLC

Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.

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