Dealer-Tested Ideas: Improving the Shopping Experience

A desire to improve efficiency and create memorable shopping experiences has dealers reinvesting in their facilities — from the parking lot to the back door.

By Gregg Wartgow posted on October 28, 2019 | Posted in Best Practices, Dealership Marketing

A desire to improve efficiency and create memorable shopping experiences has dealers reinvesting in their facilities — from the parking lot to the back door.

RLD Business Trends & Outlook Report: Investing in the Dealership

March 13, 2017 | Posted in Data & Forecasts, Rural Lifestyle Market

According to RLD's 2017 Dealer Business Trends and Outlook Report, dealers are focused on investing in their dealerships with improvements to their shops and service departments.

Managing the Store

3 Things We Can Learn From Car Dealers

By Mike Wiles posted on January 28, 2017 | Posted in Best Practices

The automotive market is known for its innovation and, often, what happens in the car business will trickle down to the ag equipment business because of the many similarities between the two.

Notable & Quotable

Think More Like Educators

May 18, 2015 | Posted in Niche Markets

Mike Wiles explores dealership challenges and strategies in his new "Managing the Store" column for Rural Lifestyle Dealer. His column in the spring issue looks at how dealers can survive in the new retail environment.

Best Practices

In-Store Experience is 'Silent Salesperson'

By Lynn Marcinkowski Woolf posted on February 10, 2013 | Posted in Dealership Marketing

More than three-quarters of customers make their final decision to purchase when standing in the store, according to Point of Purchase Advertising International.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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