Items Tagged with 'Ventrac'

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Season-to-Season: Power Centers of Madison

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.


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Choosing Which Lines to Carry

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.
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Reinvesting in the Business

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.
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Season-to-Season

Season-to-Season Part 1 of 3: Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own.
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Ventrac Unveils New 3400 Tractor

Ventrac unveiled the newest addition to its product lineup, the Ventrac 3400. The 3400 is designed to fill the gap in the marketplace for a piece of equipment that finds the middle ground between a commercial zero-turn mower and a compact tractor.
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