The dealership has seen an increase in "close" rates for leads coming in from its new website.

Seven chainsaws were stolen Christmas day from Johnson Tractor, Janesville, Wis. Law enforcement agencies across southern Wisconsin and northern Illinois are investigating burglaries they believe are related.

Over the years, we’ve talked to many rural lifestylers about their operations and equipment needs. In this article look back at some of the more memorable takeaways dealers should keep in mind when serving rural customers today.

Dealer-to-dealer panel presentation to provide options and explanations for making data management service a profitable venture at the 2016 Precision Farming Dealer Summit.

The public and customers of Mid-State Equipment will join the company in marking its fourth decade in business at an expanded one-day event, the Mid-State Equipment Expo 2014.

Mid-State Equipment earns Rural Lifestyle Dealer's top honor for its sound performance and innovative approaches to serving the rural lifestyle market.

Metalcraft of Mayville and Scag Power Equipment (Mayville, WI), in conjunction with Mid-State Equipment (Watertown, WI) proudly announce their support of the Waterworks Park Project in Beaver Dam WI. A Scag Freedom Z zero-turn riding mower has been donated to be raffled off with all proceeds going towards the park project.

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.