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Remembering Industry Legend Kevin Bien

By Tim Brannon posted on October 10, 2022 | Posted in Best Practices

A super salesman, Kevin Bein was one of these iconic persons in marketing. Kevin pioneered marketing the Fendt tractor to North America and later pitched the Super Series Gleaner. He did the RFD-TV programs and was loved by customers, his dealers and even the competition. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Adapting Your Dealership in 'Ever Changing Times'

By Tim Brannon posted on October 3, 2022 | Posted in Best Practices

The American farmer went from feeding himself and maybe a few others to feeding himself and some say over 160 others today, while dropping in numbers to less than 2% of our population. (And we throw away over 25% of what we produce!) Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Woodford Equipment Finds Success in Rural Lifestyle Market

After starting as a Vermeer dealer, Eric Woodford has grown his business to serve a wider range of customers and thrive in changing environments.

By Jennifer Bradley posted on August 12, 2020 | Posted in Dealer News, Niche Markets

2020 was an interesting year for everyone in the world, and the equipment business hasn’t been immune. In Emmetsburg, Iowa, however, Woodford Equipment is marking the year with a something big to celebrate too — its 10th year in business.

Tractor Mike YouTube Channel Passes 5 Million Views

March 13, 2018 | Posted in Rural Lifestyle Market

Mike Wiles, who is also a columnist and contributing writer for Rural Lifestyle Dealer, says the growth of the channel is not surprising considering the changing demographics of the average tractor buyer.

Using Empathy to Educate & Sell

By Kayla Urban posted on September 27, 2017 | Posted in Best Practices

Columnist and industry expert Mike Wiles gives his feedback how to serve the new needs of today's rural lifestyle customers.

What Rural Lifestylers Want From You: Preserving the Prairie

A.J. Swanson invests in the equipment he needs to restore the land his family homesteaded in 1870.

By Lynn Marcinkowski Woolf posted on October 21, 2013 | Posted in Rural Lifestyle Market

A.J. Swanson says he's a lawyer, farmer and "someone who can spot a Canada thistle from a mile away.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.