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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

EDA Welcomes New Board Members

August 23, 2021 | Posted in Dealer News

The Equipment Dealers Association (EDA) is pleased to announce the election of two new directors and the re-election of one current director to its Board of Directors. Each director will serve a three year term that begins October 1, 2021 and will attend the next Board of Directors meeting this October in Dallas, TX.

Guest Blog

It's Just the End of the Beginning

By Dave Kanicki posted on September 30, 2020

As Dave Kanicki prepares for retirement, he recounts the changes he's seen Farm Equipment magazine and Ag Equipment Intelligence go through.

Pioneer Equipment Dealers Assn. to Serve Minnesota, North Dakota and South Dakota

April 1, 2019 | Posted in Dealer News

The Pioneer Equipment Dealers Assn. was formed by a merger of the North Dakota Implement Dealers Assn. (NDIDA) and the Minnesota-South Dakota Equipment Dealers Assn. (MSDEDA).

Updated: North Dakota Dealer Law Put on Hold

December 19, 2017 | Posted in Manufacturer News, Dealer News

On Thursday, Dec. 14, 2017, Judge Daniel Hovland, U.S. District Court for the District of North Dakota, granted the Assn. of Equipment Manufacturers’ request for Preliminary Injunctive relief, which restricts the application of SB 2289 until the case can be fully litigated.

2017 Mid-Year Review of North American Tractor Sales & Dealer Sentiments

July 18, 2017 | Posted in Data & Forecasts

Since the start of 2017, farm equipment dealers’ level of optimism has varied by as much as 10-11% from one month to the next.

Study Measures OPE Dealers’ Performance

The erratic business levels in recent years have tested outdoor power equipment dealers’ ability to perform in good times and bad.

By Dave Kanicki posted on April 22, 2017 | Posted in Data & Forecasts, Best Practices

Over the past 5 years there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment (OPE). They’ve witnessed a swing in annual revenues of 31% on average between 2012-16 ($3.32 million vs. $4.34 million). But this wasn’t the worst of it. Between 2013-15 alone, total revenues, on average, fluctuated by more than half ($2.85 million vs. $4.34 million).

Dealership of the Year: Kelly Tractor & Equipment

Seeing the Benefits of TV Advertising for the Dealership

By Michael Ellis and Dave Kanicki posted on November 13, 2015 | Posted in Dealer News, Dealership Marketing

Mike Kelly, owner of Kelly Tractor & Equipment, talks about the dealership's choice to move away from print media and toward TV advertising.

California Equipment Dealers Watch the Skies

By Steve Adler posted on January 18, 2012 | Posted in Dealer News

Farmers aren't the only ones looking at the skies and wondering about the lack of moisture. Farm equipment dealers also feel the impact that dry conditions can have on agricultural production.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.