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4 Ways to Close Sales with Non-Verbal Communication

By Rural Lifestyle Dealer Staff posted on November 15, 2019 | Posted in Best Practices

Research shows that 55% of communication is non-verbal and another 38% of communication comes down to tone. That leaves just 7% of communication to the words you use.

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.

By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets

In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.

Summer 2015 Digital Edition of Rural Lifestyle Dealer Now Available

By Lynn Marcinkowski Woolf posted on August 20, 2015 | Posted in Dealer News

The digital edition of the Summer 2015 issue of Rural Lifestyle Dealer delivers the same great in-depth articles of the print issue, PLUS many interactive features that let you experience your issue in an enhanced way.

How to Sell: Skid Steers & Attachments

Becoming an Expert on Skid Steer Loaders

By Mike Wiles posted on April 30, 2015 | Posted in Niche Markets

If you’ve never been around skid steer loaders and want to enter the market, you need to know the basics. The customer base for these products will generally know exactly what they’re looking for in terms of features and options. Your challenge is to predict what they want ahead of time so you can order the right machines.

Spring 2015 Digital Edition of Rural Lifestyle Dealer Now Available

By Lynn Marcinkowski Woolf posted on April 30, 2015 | Posted in Dealer News

Brought to you by Alamo, the Spring 2015 issue is the largest issue in the history of Rural Lifestyle Dealer and the Digital Edition is now available for your review.

How To Sell: On the Fence About Fencing?

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.

By Cat Poland posted on July 12, 2013 | Posted in Niche Markets

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.

How To Sell: Trailers: Customers Can't Move Without Them

By Peter Hildebrandt posted on April 18, 2012 | Posted in Niche Markets

While equipment dealers typically sell trailers as a sideline, rural lifestylers who buy a lot of machinery consider them primary equipment.

How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.

By Chad Elmore posted on October 6, 2011 | Posted in Niche Markets

In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.

How To Sell: Be the Expert to Sell Small Sprayers

Dealers get results by asking pointed questions, marketing their sprayer line aggressively and pushing demonstrations.

By Roger Peach posted on April 9, 2010

Rural lifestyle dealers get results by asking pointed questions, marketing their sprayer line aggressively and pushing demonstrations.

How to Sell: Unlock the Secret to Selling Outdoor Power Equipment

Having product available when they want it and being 'the expert' for rural lifestylers will open the door to repeat business.

By Roger Peach posted on October 5, 2009 | Posted in Niche Markets, Rural Lifestyle Market

Having product available when they want it and being the expert for rural lifestylers will open the door to repeat business.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.