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ARTICLES

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

This Week

Rural Lifestyle Dealer's Best of the Web: Jan. 16, 2024

January 16, 2024

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Basic Software.

Keep the Majors Out of Electric Tractors?

By Mike Lessiter posted on August 28, 2023 | Posted in Manufacturer News

We know your equipment customers, especially the rural lifestyler types, like to match colors of their small implements around their homesteads and are often willing to pay a premium for the aesthetics.

Kohler Acquires Curtis Instruments to Drive Electrification Efforts

Curtis is a leading supplier for EV and hybrid applications across a wide range of mobility markets

January 12, 2022 | Posted in Manufacturer News

Curtis is a leading electrification partner to OEMs across a broad range of markets including material handling, golf and recreational vehicles, mobile elevated work platforms, construction, agriculture, turfcare, marine and select on-road segments.

Optimus Ride and Polaris Announce Partnership to Bring Custom Designed, Fully Autonomous GEM Electric Vehicles to Market

Partnership aims to accelerate the future of urban mobility within commercial and microtransit markets

March 30, 2021 | Posted in Manufacturer News, Product Innovations

Combining Optimus Ride’s cutting-edge, full-stack autonomous vehicle technology with Polaris’ ability to quickly develop and scale production of these state-of-the-art vehicles represents an important milestone in the deployment of driverless, remotely monitored autonomous vehicles.

American Landmaster Promoting Cost Competitive Full Lineup for 2017

In this Rural Lifestyle Dealer video, Ty Bello, vice president of sales for American Landmaster, shares details about the rebranding and the new line.

By RLD Staff posted on October 17, 2016 | Posted in Product Innovations

In this Rural Lifestyle Dealer video, Ty Bello, vice president of sales for American Landmaster, shares details about the rebranding and the new line.

Bad Boy to Introduce Stampede 900 Side-by-Side Vehicle

April 5, 2016 | Posted in Product Innovations

The company is introducing the vehicle now through an online campaign targeted at consumers. Consumers can go online to enter to win a vehicle and other prizes.

What Rural Lifestylers Want From You: Electrifying the Hunt

Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.

By Lynn Marcinkowski Woolf posted on August 6, 2015 | Posted in Rural Lifestyle Market

Chip Davis farms 3,500 acres of cotton, corn, soybeans, wheat and milo in Mississippi. His working hours may be spent on a tractor or in a combine, but his free time is spent in the woods with his family, hunting deer and turkey or trapping coyotes.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.