Items Tagged with 'marketing budget'

ARTICLES

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

By Patrick Sharpe posted on April 21, 2026 | Posted in Best Practices

If you expect growth in your business, this is something you need to hear.

From the Field

Sell Me a Mower: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off.

From the Field: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

Put Your Marketing Dollars to Work

By Bob Clements posted on May 3, 2019 | Posted in Best Practices, Dealership Marketing

Source: Bob Clements International, Inc.

Five percent of your projected gross revenue should go toward marketing if you've been in business for 5 years or less and 3% if you have been in business 5 years or more.

Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.

By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

Bob Clements Intl.: Your Marketing Questions Answered

By Sara Hey posted on November 1, 2018 | Posted in Best Practices

Source: Bob Clements, International Inc.

Sara Hey of Bob Clements Intl. offers advice for two of the most commonly asked marketing questions: How to know who your typical customer is and what percentage of sales should be spent on marketing.

Big Picture

Admit it: You Have No Marketing Budget

April 4, 2016 | Posted in Dealership Marketing

You spend money on advertising, but that doesn’t mean you necessarily have a marketing budget. And, if you don’t, you’re not alone among other small businesses, according to Steve McKee of Bloomberg.

Videos

Ferris Introduces 10-Year Suspension Warranty

Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.

Top Directory Listings

PSA Laboratory Furniture

PSA Laboratory Furniture is your trusted laboratory furniture supplier in the United States. Our range includes durable laboratory cabinets, fume hoods, and stainless countertops that meet any lab environment’s specific needs. With our custom laboratory furniture and specialized lab equipment, we...

Next Point Bearing

Next Point Bearing is a nationwide bearing distributor known for quality, reliability, and fast service. We offer a wide range of precision bearings, including the 6200 bearing, and support OEMs, distributors, and industrial teams across the U.S. As a trusted ball bearings and linear motion...

Curtis Industries LLC

Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.