Items Tagged with 'middleton power center'

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Season-to-Season

Power Centers of Madison: Gearing Up for Winter

Following a wet summer, Power Centers of Madison was still supporting mower customers as the team prepared for winter sales.
As fall rolled around in southern Wisconsin, the grass was still growing following a wet summer. Power Centers of Madison still had selling and servicing mowers top of mind, but the process of getting snow removal equipment into the showroom and displayed outside was also well underway.
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Season-to-Season: Power Centers of Madison

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.


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Season to Season

Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.
With summer sales of lawn and garden equipment in full swing, Ed Prochaska, co-owner of Prairie Power Center, always has a full list of things to do at his dealership in Sun Prairie, Wis.
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Choosing Which Lines to Carry

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.
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Reinvesting in the Business

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.
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Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.
Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own.
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