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Rural Lifestyle Dealer
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Summer 2015
Volume: 9
Edition: 3
Rainbow Ag Thriving After Acquisition
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Table of Contents
Table of Contents
Dealer ProfileRainbow Ag: Thriving After Acquisition
Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.Read More
Season to Season: Building a Dealership’s Brand — Front to Back
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.Read More
How to SellSelling Saws Better
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.Read More
What Rural Lifestylers Want From You: Electrifying the Hunt
Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.Read MoreMarket OpportunitiesFinding New Ways to Increase Parts Revenue
Increase your parts department revenue with new strategies for proactive selling in the store, in the field and online.Read MoreMarketing Matters: Making the Most of Co-Op Resources
Strengthen your sales efforts by leveraging your manufacturer’s co-op marketing program.Read MoreTake the LeadComparing Leadership vs. Management
Know the difference between the two to be more effective.Read MoreManaging the StoreManaging What Your Lot Says About You
Simple changes to displays can boost sales.Read More -
Featured Articles
Featured Articles
Season to Season: Building a Dealership’s Brand — Front to Back
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.Read MoreHow to SellSelling Saws Better
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.Read MoreDealer ProfileRainbow Ag: Thriving After Acquisition
Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.Read More -
Digital Edition
Digital Edition
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Online Extras
Online Extras
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Products in Action
Products in Action
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Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.