Jordan Sales & Service of Post Falls, Idaho, was just 3 years old when it was named Rural Lifestyle Dealer’s Dealership of the Year in 2009. Today, the company is celebrating its 10th anniversary — the same milestone as Rural Lifestyle Dealer — and the fourth generation is now working in the dealership.

Daniel Unruh and his wife, Patty, live the rural lifestyle, both at their home property outside of Spokane, Wash., and a recreational property in nearby Priest River, Idaho. The retired couple needs equipment to help with maintenance, improvement projects and reduce manual labor. Unruh has worked with several dealers over the years, but Jordan Sales & Service of Post Falls, Idaho, has won him over.

Take time during this off-season to evaluate how you’re managing employees and establishing a company code of conduct may be one place to start.

Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).