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Dealer Profile: Mid-State Equipment

Fresh Ideas Bring Customers in the Door

Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.
By John Dobberstein posted on October 5, 2009 | Posted in Rural Lifestyle Market
Mid-State Equipment in Janesville, Wis., uses its free-standing rural lifestyle dealership and creative marketing programs to focus on market segments.
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Dealers See Solid Prospects for Rural Lifestyle Markets

Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.
By Dave Kanicki posted on October 2, 2009 | Posted in Data & Forecasts
Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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