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Think of Customer Loyalty as Compound Interest

January 16, 2012 | Posted in Dealership Marketing
Word of mouth is one of the most effective advertising methods for a rural lifestyle dealer. When Rural Lifestyle Dealer interviewed 2008 Dealership of the Year winner Little Tractor & Equipment, James Little talked about a referral program the dealership developed to encourage happy customers to tell their friends.
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How to Sell Generators: Selling Peace of Mind

Thanks to severe weather and an aging power grid, generators can provide additional sales any time of the year.
By Chad Elmore posted on October 6, 2011 | Posted in Niche Markets
In August, as Hurricane Irene aimed for the U.S.'s Eastern Seaboard, residents along the coast went shopping. Stores were cleaned out as people bought essentials to help them get through the storm and clean up in the aftermath. In a few hours, flashlights, batteries and essential food items were in short supply across the region.
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Marketing Matters: Pay Attention to CSAs ASAP

By Todd Foltz posted on October 6, 2011 | Posted in Dealership Marketing
Industry reports show that many production farms are getting larger and the major equipment manufacturers are keeping pace with bigger, more muscular equipment. But another farm segment also is on the rise, the rural lifestyle market, and in particular Community Supported Agriculture (CSA).
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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