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What Rural Lifestylers Want From You - Mike Meeks
Now on his second rural homestead, this retired exec explains how equipment dealers can ‘make hay’ with customers just like him.
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Features
How to Sell
Skid Steers & Attachments: Compact, Strong and Looking for Work
While the economic downturn hit compact equipment sales hard, dealers don�t have to stock new skid steers to sell attachments.
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What Rural Lifestylers Want From You: Turner Ranch
He’s willing to pay for the good attitude and great service his equipment dealer offers because they’re nice to his wife and willing to come to his ranch to maintain his equipment.
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How To Sell Rotary Tillers: Sell Today, Till Tomorrow
Selling rotary tillers to rural lifestyle customers requires keeping them in stock and ready for delivery.
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How To Sell Wood Burning Stoves: New Technologies Fuel Sales
Wood-burning fireplaces, fireplace inserts and wood stoves and furnaces - collectively known as hearth appliances - are among the most desired features in American homes, and outdoor equipment dealers have taken notice.
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Dealer Profile: Adams Tractor Co.
Going from Big to Small Pays Off
A streamlined business plan and shift in market focus helped Adams Tractor Co. become a thriving dealership serving rural lifestyle customers.
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Must Read Free Eguides
Download these helpful knowledge building tools
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.