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Manufacturer Perspectives

Kioti Expects to Double Number of Dealers by 2018

By Lynn Marcinkowski Woolf posted on May 5, 2014 | Posted in Dealer News
Kioti acquired its largest number of new dealers in 2013 since becoming a direct distributor for the North American market and realized a sales growth of more than 10% last year. What's behind the growth and what's ahead for Kioti? Rick Snyder, vice president of sales and marketing for Daedong-USA, Kioti Tractor Division, shares background and a look ahead with Rural Lifestyle Dealer.
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Best Practices

Dealer Invests in Learning to be a Better Business Owner

By Lynn Marcinkowski Woolf posted on April 21, 2014 | Posted in Dealership Marketing
Toro's Lawnmower, Garden and Chainsaw Center has been in business for more than 42 years and Laura and Scott Toro have been running the business for more than 25 years. Despite their longevity, Laura Toro felt they could do more. And, as the person in charge of the finances, she wanted to better understand the business behind their business to help their dealership grow.
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The Big Picture

How Much Money Is a Good Leader Really Worth?

April 21, 2014 | Posted in Best Practices
Source: Rob Reuteman, Entrepreneur.com
Gordon Bethune had inherited a mess. When he took the job of CEO of Continental Airlines in 1994, he was making the decision to commandeer a company that was losing nearly $55 million per month. The fifth-largest U.S. airline had way too many planes flying unprofitable routes. Its on-time performance consistently ranked last among the top 10 airlines, costing an average of $6 million per month in added expenses for misconnected bags, hotels, overtime and lost revenue due to canceled flights.
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The Big Picture

Marketing Lessons From a Garage Sale

April 7, 2014 | Posted in Dealership Marketing
Source: Steve McKee, Bloomberg Businessweek
As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed and amused at the lessons I relearned. They're easy to forget these days. Here's a handful:
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The Big Picture

Try This Exercise to Clarify What Your Company Stands For

March 24, 2014 | Posted in Best Practices
Source: HBR
For your organization to be successful, you must be crystal clear about your brand essence - i.e. your brand's essential, enduring value. When what you stand for is clearly expressed and delivered in everything you do, every day, you leave an indelible mark on people's hearts and minds.
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