This book shares real dealership stories along with practical and applicable information on how dealership owners and managers can implement some of Bob Clements International’s world renown best practices.
Cleo Franklin of Franklin Strategic Solutions discusses improving the customer lead response time and making sure to track and monitor the sales process.
So many dealerships only spend marketing money when they are forced to by their manufacturer or when they feel like sales need a quick boost. In those moments, your hard-earned money won’t be fully utilized.
When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.
While safety has always been the number one priority for equipment dealerships, it has taken on a lot of new characteristics throughout these past few months. Safety is now a much more encompassing idea and successfully implementing safety measures has never been more urgent.
Each person on your team should understand that there is nothing wrong with the dealership making great profits. This is accomplished by not only having great employees but also working to keep customers coming back.
According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.
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