Best Practices

Change in Rural Population of Color 2010-2020
Part 2: Diversity & Inclusion

3 Reasons Why Diversity & Inclusion Should Matter to Your Dealership

Rural diversity is increasing and diversity and inclusion help target critical growth segments like millennials and Gen Z.
No matter where your dealership is located, in an urban area, whether it's on the outskirts of town where the city ends and the country begins, or in rural markets, these areas are becoming more and more increasingly diverse.
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Diversity & Inclusion are different
Part 1: Diversity & Inclusion

Why Diversity & Inclusion Matter to Your Dealership

Part 1 of this 3-part series, dispels 5 common myths surrounding diversity and inclusion.
More and more companies have become hyper-aware that being diverse and inclusive isn’t just a fleeting trend or an initiative to aspire to someday. It is a core competency that demands real attention, as there are tremendous benefits derived from businesses and organizations that embrace diversity and inclusion.
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Big Picture

What Can Your Business Do to Retain Employees?

‘Recognize strong work performance’

With unemployment rates at a historical low nationally, a big question looms: how do businesses retain their staff? Dr. Trish Petak, Kansas Wesleyan University’s Associate Professor of Business and Accounting, offers a simple answer.


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Ohio Equipment Dealer Building a Better Business

Community college program provides new tools, insights

Learning never stops for business leaders like Rachel Robison, co-owner of Robison Equipment Company Inc., who attended the Goldman Sachs 10,000 Small Businesses (10KSB) program at Cuyahoga Community College (Tri-C) in Cleveland, Ohio. New tools and insights enabled the business to increase revenues by 30% last year.


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RLD 5 Questions With

5 Questions with Kubota Dealer Doug Nord

Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years.
Doug Nord, president of Nord Outdoor Power, Bloomington, Ill., shares his thoughts on the current rural lifestyle market, the most innovative products of the last decade and the product innovations he hopes to see in the next 10 years. The 5 Questions With... series is brought to you by Altoz.


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Sara Hey Headshot 2019

What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?


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