Don’t take accessories off the vehicle if the customer objects to the setup. Instead, redirect them. Learn other ways to increase UTV unit and accessory sales.
Rural Lifestyle Dealer’s Dealer Success Academy — an online, on-demand event held on March 7-8 — drew more than 750 registrants from across North America.
Increasing UTV sales and profits hinges on showing customers a complete package — a vehicle with multiple accessory options and upgrades, something more dealers should take advantage of, according to industry expert Steve Shankin.
Each event will offer training on processes for the sales, parts and service departments. In addition, other topics will be covered, including motivating employees and delegation.
Within 60 miles of his dealership, Jeff Suchomski competes with 9 John Deere dealerships, 7 New Holland dealerships and 12 Kubota dealerships. See how he competes on used equipment.
Great managers discover what is unique about each person and then capitalize on it. Find out how you can apply this management strategy at your dealership.
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